Guerilla Marketing
Seminar Evaluation

Value and Intensity

This particular seminar was fast paced, information packed and full of humor and enjoyable interaction.

Apparently the word got out that this would be the last Guerilla Marketing seminar that Ron LeGrand would teach personally. As a result, it was full of 'veteran attendees' many of whom were active and successful real estate investors.

Networking Value

In fact there was one guy there who owned 750 houses. The point being that the networking value from this seminar was amazing - the discussions in the hall, at lunch, over dinner. Usually, you get a whiner or two in every group - not at this seminar.

Needless to say, the hotel room was packed. The hotel facilities were the pitts, it was either freezing or boiling hot and we had way more people than the room was designed for.

But in spite of the facilities, we learned a great deal about the marketing involved in real estate investing including input from special Guerilla Marketing guests like:

John Ulmer the king of private lending and owns more single family homes in the Toledo ohio area than any other single entity. This guy is fun and hugely successful and is a master at getting motivated sellers to contact him. His marketing system is literally a machine. He gave us a lot of tips in an entertaining and interesting format. His two sons were there too.

Richard Roop gave an information packed presentation on the effective use of postcard mailings as a marketing tool in the investing business. Richard is a marketing consultant from Colorado and an active investor. He convinced us that post card mailings, done right, should be part of the tools in our marketing tool box.

Cameron Dunlap was there to introduce his new skip tracer service (which I think we are going to start using). Skip tracing is useful from a marketing perspective as a real estate investor - trying to locate owners of empty houses.

Kathy Kennebrook introduced her marketing magic course (a system for doing mail outs to out of state owners) at this seminar and was hugely successful selling it.

Panel of Experts

Probably the most beneficial aspect of this Guerilla Marketing seminar was setting up panels of successful investors (composed of audience attendees) where Ron had each of the particpants tell how they did their marketing and and which marketing segment (signs, yellow page ads, mailouts, classifieds, etc...) generated business and how much.

When all the data was collected there was a grid generated showing the most popular method of generating leads for houses, how many deals were done using various methods and how much money was generated from those deals. This was a real eye opener.

The Objective Of This Seminar
was to have the attendees leave the seminar with a list of 3-5 methods of marketing they would employ upon return to their home market. The results generated by the panel of experts helped attendees choose those methods.This objective was accomplished in my case.